Explore U.K. Limited - Privacy Policy

1. This is the privacy policy of Explore UK Ltd, and it forms part of our Terms of Use, in which you will find full details of Explore UK Ltd.

2. We are registered under the Data Protection Act 1998, and take our responsibilities regarding the safeguarding of your information seriously.

3. This policy explains how we collect and use information about you, as an individual. (We also use IP addresses, on an anonymous basis, to monitor the pages of our website which are most frequently visited). This Privacy Policy applies only to personal information which relates to living individuals. It does not apply to information which we hold about corporations and certain other organizations.

4. We will use personal information about you for a number of purposes, including • to improve your user experience on our website; • to help us administer our website; • to help detect fraud and/or loss; and • (unless you opt-out: please see below) to contact you, by e-mail, post or telephone (including SMS) with information about services, products or offers from us or from third parties. If you do not wish to be contacted with details of services, products and offers, please click here or e-mail us at any time at info@exploreyorkshiredistrict.co.uk.

5. To seek to prevent misuse of data, our server is protected by a firewall, and we will use reasonable efforts to ensure that your personal information will not be provided to third parties unless: • disclosure is permitted by this Privacy Policy; • we obtain your consent; • a service referred to on our website requires interaction with or is provided by a third party (such as by an advertiser); • disclosure is required by law; • your use of our website breaches our Terms of Use and/or disclosure is considered reasonably necessary by us to protect our rights and/or property; or • this site is purchased by a third party, in which case that third party will be able to use your personal information in the same manner as we may do, under this Privacy Policy.

6. This Privacy Policy applies to our website, but we are not responsible for the actions or omissions of other websites and their owners and operators (including websites with links to and from our website) in respect of the protection of data and/or information.

7. This Privacy Policy forms part of our Terms of Use and may therefore be amended by us as described in paragraph 2 of our Terms of Use.

8. To review the personal information which we hold about you (and to request that we correct about you) and to request deletion of data, please write to us at the address shown in paragraph 1 of our Terms of Use or e-mail us at info@exploreyorkshiredistrict.co.uk.

April 2007